The future of the internet is video, will you capitalize on it?
The Internet is not a static place. If it’s not already here, in a matter of
years, videos will be the king of online content. Cisco has predicted that by 2018, over 80% of
content on the Internet will be video.
This prediction is both a reflection of improving technologies as well
as a development in consumer preferences.
Rapid increases in bandwidth, accompanied with user
friendly editing software and video hosting interfaces has made it easier and cheaper then ever to publish video
content online. What used to require an
expensive camera, an understanding of complicated film editing software, and considerable
patience, can now be done on a smartphone in a matter of hours. For marketers from any size business, video
content has become a tool that can be utilized at any step in the funnel. A study conducted by Nielsen found 64% of marketers expect video to dominate their strategies in the near future.
A study conducted by Nielsen found
64% of marketers expect video to dominate their strategies in the near
future.

Millennials have an overwhelming
preference for video content when shopping online.
The Internet video revolution is upon us. Some will win it, and some will sit idly by, failing
to adapt while their market share dwindles. The winners will be the companies who develop
a strategy to utilize video throughout their conversion funnel. Their champions will be the marketers who have
a deep understanding of their target market. Statistics on how demographic
segments react to moments in varying types of videos provide the insights for
an analytical approach to video content creation. Big data of this nature arms a company with
actionable metrics to launch marketing video campaigns that strategically evoke
the exact response desired of the target market.
Unreel Entertainment
is at the forefront of collecting valuable data on how viewers react to moments
within videos.
![]() |
Unreel's platfrom catalogues the most popular moments within videos. |
Unreel is at the forefront of collecting valuable data on how viewers react to moments within videos. With the metrics they measure, marketers can have a complete picture of
how an exact demographic reacts to an exact moment in a video. Understanding not only the types of video
that a segment is interested in, but which moments they specifically like, and
why, is the key to developing a targeted video campaign for marketers that
reduces friction within the conversion funnel.
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