How to Win the Internet Video Revolution

The future of the internet is video, will you capitalize on it?

The Internet is not a static place.  If it’s not already here, in a matter of years, videos will be the king of online content.  Cisco has predicted that by 2018, over 80% of content on the Internet will be video.  This prediction is both a reflection of improving technologies as well as a development in consumer preferences.

Rapid increases in bandwidth, accompanied with user friendly editing software and video hosting interfaces has made it easier and cheaper then ever to publish video content online.  What used to require an expensive camera, an understanding of complicated film editing software, and considerable patience, can now be done on a smartphone in a matter of hours.  For marketers from any size business, video content has become a tool that can be utilized at any step in the funnel.  A study conducted by Nielsen found 64% of      marketers expect video to dominate their strategies in the near future.

  

A study conducted by Nielsen found 64% of marketers expect video to dominate their strategies in the near future.

Increased accessibility to produce online video is how the Internet is turning to video content, but not why.  An emerging trend in consumer preferences has become the driving force behind the proliferation of Internet video content.  The company Animoto, that allows users to make online videos in minutes, researched millennial’s online shopping behavior, and found an overwhelming preference for video content. 70% claimed to watch video for information when shopping online, 80% said they find online videos helpful when making online purchasing decisions, and 62% said they would rather watch a brand video then read text.  Millennials will choose how to spend much of their predicted 10 trillion dollar lifetime value based on information they receive from online video content.  It is clear to see why marketers are pouncing at the opportunity to produce video over any other form of content.

Millennials have an overwhelming preference for video content when shopping online.

How to win the revolution:

The Internet video revolution is upon us.  Some will win it, and some will sit idly by, failing to adapt while their market share dwindles.  The winners will be the companies who develop a strategy to utilize video throughout their conversion funnel.  Their champions will be the marketers who have a deep understanding of their target market. Statistics on how demographic segments react to moments in varying types of videos provide the insights for an analytical approach to video content creation.  Big data of this nature arms a company with actionable metrics to launch marketing video campaigns that strategically evoke the exact response desired of the target market. 

Unreel Entertainment is at the forefront of collecting valuable data on how viewers react to moments within videos.  

Unreel's platfrom catalogues the most popular moments within videos.

Unreel is at the forefront of collecting valuable data on how viewers react to moments within videos.  With the metrics they measure, marketers can have a complete picture of how an exact demographic reacts to an exact moment in a video.  Understanding not only the types of video that a segment is interested in, but which moments they specifically like, and why, is the key to developing a targeted video campaign for marketers that reduces friction within the conversion funnel.

 To find out more about how Unreel is harnessing Big Data to master the Internet Video Revolution please visit Unreel.co

VidCon 2015

Unreel is at VidCon to kick off our "Unreel Creator" program

Give me your video, your YouTube stars, your huddled masses of fans, yearning to meet their online idols. 

VidCon Mania:

The Unreel Team has been spotted.

Every year since 2010 tens of thousands of Internet video fans have swarmed the Anaheim Convention center mid-summer to attend Vidcon.  Vidcon is the world's largest conference for Internet videos that celebrates and discuses the state of the industry.  This year over 2,000 celebrities and major players in the space are scheduled to speak. The event features keynote conversations, hands on training, round-table discussions, plus platform and product demonstrations.  Among those 2,000 distinguished guests are some of the brightest stars of YouTube including the likes of Burnie Burns, TheThirdPew, Markiplier, Ksiolajidebt, Connor Franta, Flula Borg and Superwoman.  Along with those names come extremely passionate and rapidly growing fan-bases, the majority of which are teenagers.  Their young fans occupy Vidcon by the thousands, and wait behind barriers to get a glimpse of their cyber heroes before commencing an ear-piercing swarm of screams and selfie pandemonium. 

Young fans occupy Vidcon by the thousands... commencing an ear-piercing swarm of screams and selfie pandemonium. 

     
                                                       Unreel is thrilled to be at Vidcon:

Kayaking to VidCon, not our best idea.

The event is not only about the content creators, it’s about industry leaders networking and demonstrating new ways to distribute video content to viewers.  Unreel is excited to have its team on the ground at Vidcon this year to kick off our Unreel creator program.  The program allows YouTube content creators to easily sign up and be featured on the Unreel Platform.  With simply an email and YouTube channel name any YouTuber can join the Unreel family.  Once signed up, we direct our very own Bot, Bumblebee, at the specific channel to tag the top moments in each video, and add the videos to the Unreel Platform.  In addition to being featured on Unreel.co, creators will also receive their very own reel, a playlist of all their videos with the best moments tagged. This personalized reel can be shared with viewers, and imbedded within any website.

Unreel is looking forward to present this amazing opportunity to the thousands of budding and established YouTube stars at Vidcon to help them get more viewers.   

The Unreel Creator program gets more eyeballs on the content you work so hard to create, and makes it easy to show it off on a beautiful platform showcasing the top moments for the best watching experience.

Become an Unreel Creator and Sign Up today!!!

To find out more about Vidcon, visit Vidcon.com. 

JustLOL coming to an app store near you!

We are taking back the LOL!

There’s nothing like that new app smell!

Meet our brand new App, JustLOL, bringing you the funniest online videos directly to your mobile device.  You can discover, tag and share your favorite moments within videos to spread the humor with your friends and the JustLOL community.  Download it and never suffer through a dull moment again!  Whether you’re in class, at a funeral, or watching you son/daughters piano recital, you will always have something to laugh about.  Get it on your smartphone or tablet to have trending funny videos with you wherever you go.

We say LOL, but do we mean LOL? 

You probably use the term LOL all the time, and that makes you a dirty liar.  How often does something make you literally laugh out loud?  Usually you use it in response to something that made you smile, or as a polite reaction to a bad joke, but the cold hard fact is very rarely does LOL actually mean you LOL’ed. 

JustLOL’s mission: take the LOL back! 

There is a difference between something that makes you smile, and something that makes you involuntarily giggle and wet yourself like a newborn; we are here to draw the line.  When we say this app is JustLOL, we mean it, you will laugh out loud.  We considered naming it JustLMFAO, but turns out that is not physically possible, and we wouldn't want to mislead you.  What we guarantee is that Unreel's new JustLOL app will consistently make you laugh out loud...and will probably show you the true meaning of life.  Point being, if you Just want to LOL, then just get JustLOL.

Be the first to get the JustLOL app CLICK HERE and get your swag on with a FREE Unreel t-shirt!

                                  

Why Startups are turning to Product Hunt

Product Hunt's active community has rapidly developed it into the hottest platform for launching a product.  

Want to have a successful startup? 

Now more then ever founders are turning to the site Product Hunt to get their business off the ground. The buzz generated by a successful Product Hunt campaign is enough to fuel a budding startup to escape velocity, and into the stratosphere of press, funding, virility, and every other aspiration founders have circling their heads as they dream at night.  Product Hunt’s success is just as much about the community it has created as it is about the startups it is able to feature everyday on its front page. 

Today it is hard to throw away your IPhone 5 without hitting someone who has an app or site you “need” to check out.  It has become increasingly difficult to break through the noise, to find products destined for fame.  Product Hunt has created a startup crystal ball that allows its community of early adopters, equipped with an intimate understanding of the tech world, to often accurately predict which products will have legs among consumers.  The excitement of being involved early on, before an innovative product blows up, is what draws more and more visitors to take part in the hunt.  For the same reason people wait days in line for the next great Apple product, Product Hunt’s community scours the site to discover something new — there is something deeply satisfying about being the first to use a product you know someday will be ubiquitous.

 Product hunt Founder Ryan Hoover

The level of engagement with which Product Hunt users interact with products is extremely lucrative for both feedback and early growth.

For startups, access to this community has immense value.  Rarely do even the most resourceful of growth hacks penetrate such a concentrated grouping of a target market.  The level of engagement with which Product Hunt users interact with products is extremely lucrative for both feedback and early growth.  Once a product has been hunted, the opportunity for direct conversation between founders and the community is the type of customer development product managers thrive on. 

Do not mistake Product Hunt as purely a marketing tool.  It is not just an alternative to a traditional PR fueled launch, with the end goal to accrue as many hits as possible from day one.  Product Hunt’s uniqueness lies in its ability to cultivate relationships, and drive conversation around a product. It not only delivers traffic to a fledgling product, but also produces focused, actionable wisdom from a community plugged in to the tech scene and possessing a finger on the pulse of the targeted consumer market.

Unreel is fortunate enough to be Product Hunt "prey", and is featured on the site.  To view Unreel, as well as many other groundbreaking startups, visit Producthunt.com 

Also be sure to use Unreel to uncover the most talked about video moments online, and soon our app, Justlol, bringing you the funniest trending videos with the moments that matter directly to mobile. 

                                                                                                                        

Could the Moment Happen?

2015 Summer Movie Edition

Nothing ruins a movie more then a completely unbelievable scene, especially at a moment that matters. So we ask, how believable are this summer’s blockbuster's top moments, could they happen?

Watch Chris Pratt get pranked by Raptors

Jurassic World: 

The Jurassic series popularity lies in the science it is based on. It feels like the movies are actually founded in real genetics, and that’s good enough for most of us.  All that’s needed is Dino D.N.A from a mosquito, fill in the missing links with frog D.N.A (what could go wrong), spare no expense, then boom, cue the music, T-Rexes everywhere.   As much as we all want to believe that one day Dinosaurs could come back, the YOLO moment a Raptor hunts you is probably a fantasy, right?

Could the moment happen?

Yes, yes it could high five!  But it is a long way off, and not true to the movie’s science.  D.N.A has a half-life of 521 years, meaning every 521 years, half of the genetic code of a D.N.A strand decomposes forever.  After millions of years, even if you found remnants of D.N.A, it would be useless, but there is an alternative. Paleontologist James Horner, the original inspiration for the Allan Grant character in Jurassic park, believes he has found a solution.   If the movies taught us anything, it’s that Dinosaurs evolved into birds, but don’t call them turkeys kid.  Horner is researching ways to reverse engineer bird’s D.N.A to undo millions of years of evolution, and hatch out a Dinosaur.  Skeptical? Researchers at Harvard have already reversed a bird’s beak into a Dinosaur looking mouth complete with teeth.  Prof. Horner forecasts a legit Dino clone could only be 10 years away.

Next page: Terminator Genisys

The Terminator Franchise explained in 5 minutes.

Terminator Genisys:

What’s not to love about the Terminator series? Arnold’s one-liner LOL moments, insane robot fights, and an apocalyptic dystopian future; it has something for the whole family.  In the movies, machines essentially develop self-awareness, and violently overtake humanity.  Is such a cheery and optimistic future even possible, and where will you fit in once our Robot Overlords are in charge?

Could the moment happen?

PW Singer is a world-renowned futurist, and expert on artificial intelligence.  In his book Wired for War, he discusses the Robo- apocalypse in detail.  According to him, there are 4 elements required for machines to turn on us:

1. The AI or robot has to have some sense of self-preservation and ambition, to want power or fear the loss of power.

In the middle of watching a trending video, when your laptop is low on power, it warns you, it fears the loss of power above all else.

2. The robots have to have eliminated any dependence on humans.

Self-docking Roombas can charge themselves, you’ve been warned.

3. Humans have to have omitted failsafe controls, so there's no ability to turn robots or AI off.

Have you noticed there is no actual on/off button on IPhones.

4. The robots need to gain these advantages in a way that takes humans by surprise.

I don’t see this happening.  There really is nothing to worry about, at this moment.

Next page: San Andreas

Trailer for San Andreas, the movie not the fault.

San Andreas:

In San Andreas, a giant Earthquake destroys the whole west coast from LA to San Francisco, despite the Rocks best efforts to keep the Earth from shaking with his bare hands. There is no question a huge earthquake from the San Andreas fault is imminent, it’s a question of how much damage it will cause. In the movie, the tremors level most of LA and San Francisco, crumbling buildings, and flooding the streets, most likely killing millions in a mere moments time.

Could the moment happen?

According to Thomas Jordan, director of the Southern California Earthquake Center, although the San Andreas fault is due for a quake, it is no where near possible for it to be as devastating as the one in the movie. L.A. and San Francisco would not be demolished, and a giant tsunami would not be created by the shake.  That does not mean it would not be tragic.  Simulations of quakes from the fault predict the next big one could cause 200 billion in damage, 50,000 injuries and 2,000 deaths.  Even the Rock couldn’t stop that.

Next page: The surprise hit of the summer!

Young Blart dancing, funnier than the movie

Paul Blart 2:

In the original Paul Blart, an overweight incompetent mall security guard foils an attempted robbery. The movie received a 33% on Rotten tomatoes, and was the laughing stock of Hollywood.  The movie was terrible, and left many asking in terror, could a Paul Blart movie happen again?

Could the moment happen?

Yes. Six years latter, Blart is at it again, this time as a security guard patrolling a Las Vegas Casino.  Paul Blart 2 not only happened, but it was worse than the original.  It received a 6% on Rotten tomatoes.  Here are some highlights of what the critics had to say:

Greg Wakeman of CinemaBlend.com reviewed,

“If you find yourself in front of a screen where Paul Blart: Mall Cop 2 is playing you only have yourself to blame.”  

Blake Goble writing for the Consequence of Sound raved,

 “I am not being melodramatic. And I’m struggling to say something about it. I just want Paul Blart over with and out of my life, so I can get back to other movies. Literally any other movie.”

Perhaps the most positive review was by Gary Goldstein of the Los Angeles Times who quipped:

 “Although there have been worse sequels -- and worse overall movies -- make no mistake, that's hardly a recommendation.”  

May we take solace that a PB3 is not in currently in the works.

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