Tuesday, June 30, 2015

1 Million Moments and Counting

Unreel has just tagged one million unique moments in some of the best videos on the web, which begs the question…                                                                                           

The moment a wax terminator comes to life as the real Arnold
What compels you to share a video? 
Its the kind of viral content that once you’ve viewed, you know exactly who would love to see it, and you can’t wait to be the one who shows them.  But what is it you are sharing any way?  Your friend doesn’t actually need to be informed that Charlie bit his brother’s finger, and it really hurt, or find out what happens to an iPhone in a blender.  You are not sharing what happened, you are sharing the feeling a moment in that video gave you.  Moments are what drum up the emotions we experience when watching an Internet video.  Some moments hit us right in the feels, others make us literally LOL, and some really do make us ask WTF?!?  It is these emotions reacting to a moment that we intend to share with our friends and family.  We want them to feel what we felt when the moment that matters strikes. 
The moment a cliff diver lands next to a Great White shark

Unreel is capable of doing just that.  

Our very special bot “Bumblebee,” powered by a proprietary algorithm, crawls trending Internet videos, finding the ones with moments worth experiencing.  Then it tags those moments and brings them to you on Unreel.  You are able to surf these videos on a reel based on the theme of your choice.  Find the music video that makes you twerk like Miley Cyrus.  Discover the moment that reminds you why you got YOLO tattooed across your forehead. Share the Aww-invoking-moment so touching you short circuit your keyboard with tears, then buy another one just so you can tweet about it. 

Once you discover your tagged moment,  share it.

 Unreel is more than just a platform for video curation.  It not only finds you videos for reels based on themes you choose, it brings you moments filled with the emotions that beg to be shared.  Videos don’t go viral — moments and emotions within them do. 

Find your moment on Unreel.  


Saturday, June 27, 2015

Your 90's Childhood is Under Attack

Say goodbye to the sweetest part of the 90's forever

Watch the top old school cereal commercial moments here
Let me take you back...
Put down your smartphone, close the Facebook tab, and go back to a simpler time.  Remember the 90’s?  For 90’s kids the only worries were which starter Pok√©mon to choose or who was your favorite spice girl.  Every Saturday morning the networks would broadcast the highest level of video entertainment imaginable, cartoons, and every Saturday morning, children of the 90’s would tune in to their favorite channel.  The weekend morning ritual was only made complete with one thing, cereal.  Absurdly bright, sugar coated, highly addictive cereal.  Cereal made mornings in the 90’s.  Somehow it was like our Parents had been conned into thinking artificial sugar and coloring was breakfast, not dessert, and we reaped the benefits.  It was truly a special time to be alive.
Not to say cereal addiction hasn't ruined lives.


General Mills has announced they will be completely re-formulating the ingredients of their most popular cereals to make them “healthier.”  Say goodbye to the tastiest part of your 90’s childhood.   


The last place you want corporate America placing their hands and meddling is your childhood, but that is exactly what they are doing.  According to General Mills, iconic cereals such as Lucky Charms, Trix, and Reese's puffs require an overhauled ingredient list to fit consumer preferences for natural healthy foods.  The switch to natural dyes such as paprika, radish and turmeric will, among other things, lead to changes in flavor and less vibrant colors.  Worst of all, remember when a few spoonfuls of cereal would have you bouncing off the walls in euphoric pandemonium? That spike in energy was actually caused by artificial dyes such as yellow 5, that have been found to cause hyperactivity, the same way caffeine or cocaine would.  Your kids will never know that rush.  That is unacceptable.
Whats next, Apple Jacks that actually taste like apples?


Next time you pour yourself a bowl of your favorite cereal, don’t expect a trip down memory lane.  Instead the alien taste and dull coloring will likely leave you cold, alone, and pining for the past.  

When it is all said and done, the cereals we knew from the 90’s will cease to exist. Just like every other part of our lives we will have to grow up.  Some may say it’s for the best, breakfast is after all the most important meal of the day and shouldn’t be squandered on high fructose, corn syrup ridden oats. I say that sounds like my parents.  It was comforting knowing that, like old buddies, my childhood cereals would always be there for me, and now they are not.  R.I.P

A lot has changed since the 90's, some for the better. The new platform, Unreel, allows you to surf "reels" that bring you trending videos relevant to the theme of that channel, be it LOL, AWW, Tunes, or a custom one you make. Most importantly, it tags the moments in the video that matter, and allows you to create your own moment tags to share.


Outraged as I am about the end of a sugar coated era? Spread the love and share this blog.


Think healthy food for America's youth is a good thing? Call me out, and share!


With one click join Unreel to find videos and moments that matter.

Wednesday, June 24, 2015

Can Watching Viral Cat Videos Improve Your Life?


A university study has found cat videos boost more than just your mood. 
We all do it.  For some it’s a guilty pleasure.  One that they privately indulge themselves to inside dark rooms hunched over their illuminated computer screens. Others fully embrace their primal instincts and flaunt their viewership with pride.  Of course we are talking about online cat videos.  It is hard to deny that watching videos of cats can make you smile, but a scientific study has found they also make you healthier. 
Viral cat videos are pawsome...sorry, swear thats the only cat pun.

According to Professor Jessica Gall Myrick of Indiana University Bloomington, “Some people may think watching online cat videos isn’t a serious enough topic for academic research, but the fact is that it’s one of the most popular uses of the Internet today.  "We all have watched a cat video online, but there is really little empirical work done on why so many of us do this, or what effects it might have on us.” That has all changed thanks to her new study that measures the exact affects those “aww”-inspiring inspiring cat videos have on our psyche.

With over 26 billion views a year, cats make up some of the most viral videos on the web. To study their impact on the viewer, Professor Myrick had over 7,000 participants view some of the 2 million cat videos uploaded to the Internet last year.   Then she assessed the videos effect on the viewer’s mood and health.

The results?

Watching cute web videos of cats had an undeniably positive effect on the viewer.  The test subjects had considerably more energy, less anxiety, and experienced an overall increase in positive emotions.  That may not be so surprising, we’ve all experienced the joy an adorable video of a cat can bring.  What may shock you is that viewers who used cat videos to procrastinate doing work, became more productive and happy afterwards.



Cat videos boost mood, fight 
depression, and improve productivity! Thank you science.



Don’t believe it? Try it out yourself.

Believe cat videos will improve your productivity or not.  Worst-case scenario is your new pre-work ritual is watching scarred giant men hold tinny kittens. There really is no downside here.  Next time you have that difficult report or paper due, do yourself a favor and watch the Internets top trending cat moments on Unreel’s Aww channel and then get to work!

Enjoyed this article?  Spread the love and share it!
Hated this article? Who asked you anyway?  Share your outrage with your friends.

Please join Unreel and discover the online video moments that matter.