Tuesday, September 29, 2015

Rageon.com Giveaway

Want a Nicholas Cage tank top?
Need a pizza jumpsuit? 
Have to have a poop emoji pillow?
Then you’ve come to the right place!
Unreel has partnered with Rageon.com, the world's largest all over print store, to present:

The RageOn.com Giveaway!
Enter here >> http://ow.ly/SNkix
How to win:
Witness the awesomeness of RageOn on our RageOn Reel! 
Watch it here >> http://www.unreel.co/channel/RAGEON

Don’t see anything you like? Aside from having zero sense of humor or style, you're going to be ok! With the new RageOn App, you are able to create custom all-over-print T-Shirts, Tank Tops, Sweatshirts, Hoodies, and even Shower Curtains all from your phone!
Third: Enter here >> http://ow.ly/SNkix 

Monday, September 28, 2015

NASA's Huge Announcement

The "Wet" Red Planet:

On Friday NASA made the announcement for an announcement they planed on making about a “Major” scientific discovery on Mars.  This is not atypical, as NASA relishes the opportunity to create a buzz when they have a truly newsworthy discovery.  The night before the announcement, the heads of space enthusiasts everywhere hit the pillow with thoughts of flowing water, fossilized life forms, and even Martians swirling through their minds.  On Monday NASA did not disappoint, announcing there is liquid water on Mars.

Water on Mars is not shocking news.  It has been a long held belief that H20 existed in the Red planet's crust possibly as ice.  Many had hoped perhaps in the planet's past that liquid water had flowed and life had existed.  It was a widely held belief that currently without liquid water, Mars would prove to be a lifeless rock. 

With this bombshell, NASA has reignited hope that Mars may still host life forms living in its briny water.  This news also furthers the hope that humans could someday colonize Mars and live in a sustainable society, using the moist soil as a source for water. 

Water on mars could change everything.

Keep up with all of the incredible news coming out of NASA, all things Mars, and what it means for Humanity’s future with our three awesome Space reels: 




Saturday, September 26, 2015

The Ultimate Guide to Attending TechCrunch Disrupt

From strategies to hacks, how to make the most of the event.

What to expect when your startup does TechCrunch Disrupt.

TechCrunch Disrupt has the reputation of being the premier event in the startup universe and that is more then justified.  Alumni of Disrupt include titans of the startup world who have gone on to become major companies in their respective industries.  It is wrong to discredit such revolutionary companies by attributing their success purely on being crowned at the battlefield event. Some could argue it does not help at all.  In fact the value proposition Disrupt offers the majority of startups there, the ones who had to shell out 3,000 dollars for a 2x2 round table in the events sideshow, is murky at best.  What does a presence at the event actually buy startups? Startups, which by the way, have limited resources, can ill afford to burn runway by attending a superfluous event.

Is it worth it?

TechCrunch Disrupt is a contest in every sense.  Even if you are not invited to present up on stage in the battlefield, you will still be taking part in a cutthroat competition.  Your startup will have to scratch and claw its way through the sea of other companies surrounding you, in order to win the attention of anyone worth your while.

If you've ever wanted to know what it feels like to have a second face on your abdomen, try walking through startup alley.  No one looks each other in the eye; instead, as a passerby, the focus of the founders’ gazes to your left and right will be on the name tag dangling from your Disrupt lanyard. The tag conveniently states your role in the startup world with a color-coded strip.  Founders waste no time deciphering the hue hierarchy to determine which shades to target.  The Press, VCs, Sponsors, and fellow founders are each assigned a color.  Understandably, like a pretty girl come Prom season, those bearing the right color on their name tag are swarmed by a barrage of founders.  And once again, much like prom season, founders, many former and current nerds, face soul crushing rejection.  Worse, should a member of the Press or a VC be roped into engaging with a founder, the interaction often commences with an awkward introduction, followed by a convoluted explanation of what they do, and ends with a sweaty handshake goodbye — once again just like Prom.

If you do not want to waste both 3,000 dollars and an excellent opportunity for your startup, heed the advice bellow to make the most of your TechCrunch Disrupt experience.

1. Have a purpose:  
We went to Disrupt to attract Press coverage/ explore partnerships
In a startup only one-thing matters, sustainable growth.  Pick a KPI as your true north and make sure that every decision you make has a direct correlation with growing it.  That kind of focused neurosis with pushing the needle for that KPI needs to be at the forefront of your decision to attend Disrupt.  What do you hope to accomplish at Disrupt should directly influence your metric that matters.  Are you there to attract press coverage? Connect with VCs? Find strategic partnerships? Any of those are fine, but make sure you are not there simply to "have a presence"— choose a purpose and narrow in on it.

2. Don’t waste time: 
This guy, probably a waste of time...
Now you know why you are going, and how, if successful, it will benefit your start up, but that is a huge if.  Remember the aforementioned dehumanizing experience of walking through startup alley and having every one focusing on your name tag? Well you will need to be the one who stares.  You only get one day at Disrupt with a table, you can only speak with one person at a time, and you have only one chance to impress your target.  That being said, you will need to insure that you do not waste time when speaking with the wrong person.  I hate to say waste time, as everyone at TechCrunch has value, and depending on whom you ask, so do human beings everywhere.  Some people, however, are truly time killers who, if you let them, will talk to you for hours without saying a thing.  There is a way to be friendly and open without getting sucked into conversation with a curious fellow founder in a space completely unrelated to yours.  If the person you are speaking with does not promise to deliver much value as a connection, give them your shortest elevator pitch and avoid asking them questions.  Be polite, succinct, and friendly.  Even still, there will be times you find yourself caught up in fruitless conversation as a promising lead passes by, possibly never to return.

3.  Attract:  
If your idea is weak and you are not executing, no amount of "Schwag" will get you an investment or coverage. VCs see right through that, as does the Press.  However, there is something to be said about a crowd.  If you can do things that create excitement and engagement with your booth, it is sure to catch the eye of your targets. For some startups just showing off the product is enough to garner a ton of interest; think drones, VR headsets, and massage chairs.  However, if you are, say, a B2B SAAS company, it is difficult to make some noise and be noticed.  Regardless of what you do, there are some universal hacks that can make people stop and check you out.  This starts and ends with Swag. Free is probably the most powerful word in the English language, so put it to work.  Of course giving away branded freebies serves a dual purpose of attracting people and also keeping your startup in their mind as long as they use it.  T-shirts, water bottles, and sunglasses work great, but something unique and cool can get people pushing through a crowd to talk with you. Holding contests, featuring an interactive demo, and having a standing promotional banner are all surefire ways to increase the amount of people checking out your booth.  

Bonus hack: have different level of freebies that require a certain action to receive them. A shirt for a Facebook like, a hat for signing up for the product, and a free car if they fully fund you. 

Teespay creates awesome shirts for your startup and helps get your name out there. Check it out here 
4. Pitch Perfect:  
Imagine you are lucky enough to be free when a person with a Press colored badge from the exact publication you want comes right up and asks, “What you do?” You might find yourself suddenly wondering, “What is it that I do?” You freeze, your brain goes blank, and you begin giving the pitch equivalent of drunk driving.  The press member nods politely, takes your card when offered it, poses no follow up questions, and leaves unclear as to what you do or whether you are capable of forming a logical thought.  You would be amazed how many founders cannot explain their startup clearly.  This is an easily avoidable issue that you have to get right.  Before getting to the event practice your pitch — a lot.  Have several different versions: the short elevator pitch you can spit out in under a minute; the high level few minute pitch, and the 5-10 minute detailed spiel that is essentially your pitch deck without slides.  Once you have these down it is easy to tailor a hybrid of the three to give the appropriate pitch to the audience you’re speaking with.

During Disrupt Unreel went around recording the elevator pitches of the best startups in attendance. 
Interviewing Mike from Rageon.com, the worlds largest all over print online store

5. Network: 
Just because for two of the days you do not have a booth, does not mean you cannot bring value to your startup. Going around speaking with other founders is not just a way to gauge the competition, but is also a valuable way to spread awareness for your startup.  View every other startup as an influencer, able to amplify a message to their followers on social media, many of whom are willing early adopters looking for the next great thing. Go booth-to-booth hearing pitches and making introductions.  You will be surprised how receptive other founders are to interacting and exploring partnerships/collaboration.

6. Get social: 
Once you have made these connections, shout out to them on social media.  You are almost guaranteed to get re-tweets and likes from the startup and their network. Not to mention the TCDisrupt hashtag will most likely be trending on Twitter.  You aren't at the event to boost your social media, but it is a benefit nonetheless.
The guys at Happy Goon shouting out Unreel!

7. Stay Connected: 
Who knows, maybe after three days at Disrupt you got fully funded and made the homepage of TechCrunch. Ok, those are both unlikely, but you most certainly made some awesome connections that can deliver real value for your startup.  The thing about connections is that they are good only if you stay connected. Hopefully you leave Disrupt not only with a tote full of freebies, but also a pocket full of business cards.  When you get home from the event, take the time to go through the cards and organize them into three categories: a blah pile of the mundane startups you may have encountered; a pile of connections that show promise, and a pile of the connections you made that could have a huge impact for your startup.  Send a generic email to your blah prospects, thanking them for taking the time to interact and telling them to keep in touch.  With the second pile of potentials, send a personal email thanking them, with an effort to reference any distinguishing aspect of your interaction. Lastly take the third pile and if you have an address, strongly consider sending a hand written letter.  Not only will this ensure they read what you have to say, but it is also a gesture in today's cyber society that says more than anything you could say in an email. Yes, even more than an emoji.

8. Check out our TechCrunch Disrupt 2015 Reel to see some awesome new companies deliver amazing pitches for inspiration before you go.

Thursday, September 17, 2015

Reddit: Unreel's Crystal Ball

Our Reddit Reel peers into the Internet's future, introducing you to top videos before they go viral:

Our mission at Unreel is to bring viewers the most entertaining Internet videos, as they begin to trend with the most talked about moments tagged.  That would not be possible without integrating Reddit into our secret sauce for surfacing the moments that matter in videos.  To do so we send our brave AI bot Bumble Bee out into the Internet abyss to crawl engagement data in order to determine which video moments are worthy of Unreel. Bumble Bee needs direction though, and we are excited to announce that we have pointed him toward Reddit with already awesome results.  

Is Reddit really all that?

Reddit is the self-proclaimed “front page of the internet,” and it is hard to refute that. Reddit’s community consistently is at the forefront of finding the news and stories that end up becoming popular on the rest of the web.  Many a shower thought has concluded that being on Reddit is the equivalent to having a crystal ball revealing the internet’s future. Of no type of content is that truer for than viral videos. Often Reddit is the birthplace for the videos that go on to light up the whole web.  
Identifying viral videos early on is only part of the value Reddit serves Unreel.  Videos on Reddit receive a barrage of comments from Redditors armed with their own unique perspective and wit.  These comments, often about scenes, are both entertaining and incredibly informative as to the content and value of specific moments in the video.  Using data collected from Reddit comments, Bumble Bee is able to identify and tag the moments in each video that truly matter. 

Reddit on Unreel:

Our Reddit Reel is the best way to discover which videos are popular on Reddit, while still engaging with the community, by reading their tagged comments about moments.  We give you your crystal ball for Internet videos — what you do with it is up to you.  Be the first to share with your friends videos destined for greatness, or play the hipster card and remind everyone you were watching that viral video before it went main stream.  Whatever you do, we guarantee you will have a good time.

Check it out here: unreel.co/channel/reddit

Tuesday, September 15, 2015

Building the Best Video Discovery Platform on the Web with Algolia

Algolia's Search API has helped Unreel create a one of a kind UX

Unreel is proud to feature an amazing search tool to find thousands of moments and video titles by keyword in a matter of milliseconds.  This ability to find the exact moment in a video you are in the mood for help makes Unreel the best video discovery platform on the web. Our search would not be possible without the support of Algolia's API which has integrated seamlessly with Unreel.

Recently Algolia, in an in depth article, featured Unreel as one of their favorite applications of their search service:

This first project caught our eye because it tackles the hottest content trend of 2015: online video. Krish and his team at Unreel.co are working on creating the best video discovery platform on the web. Here’s their story...Read More>>

Friday, September 11, 2015

Saying Goodbye to Key and Peele

Relive their top 10 moments:

It is always hard to say goodbye. After 5 seasons Keegan-Michael Key and Jordan Peele have given us some incredibly LOL worthy moments.  Here are our top 10:

10. Pegasus Sighting:

Watch it here:

Key and Peele's best spoof, this video mocks the 2006 real news story about a Leprechaun spotting in Mobile, Alabama.  This might be a case where the original version is more ridiculous than the parody.  "Errybody think they saw a Pegasus say YEAHH."

9. Brock Favors:

Watch it here:

There is something funny about a person who is deadly afraid of flying in a helicopter when that is their job.  Hearing Keegan-Michael Key yell at the top of his lungs makes this one one of our favorites.

8. Georgina and Esther:

Watch it here:

We all could watch Key and Peele pretend to be old southern belles forever, and maybe we could have. That is until Satan tries to crash the party.

7. Vandaveon and Mike

Watch it here:

Vandaveon and Mike are just two web vloggers who like to make videos about the show Key and Peele.  Except they are Key and Peele, and they are on the show Key and Peele. Woah, Meta.

6. Wendell's pizza order:

Watch it here:

We all order so much food for ourselves sometimes that we have to pretend we are throwing a party. We also all pretend to be dating a doll to avoid embarrassment every now and then.  That's what makes this video so relatable.

5. The Valet guys:

Watch it here:

There is an acceptable amount of excitement to feel when thinking about Liam Neesons. The Valet guys surpass that and then some.  When they finally get to meet him, this was bound to happen. Tragic.

4. Meegan, come back

Watch it here:

A night out can put a strain on any relationship. Can Key win back Meegan? Or at least get her to take her sweater back?

3. The East West Bowl:

Watch it here:

The only thing funnier than a funny name? Key and Peele saying it in character. One of the show's top viral hits. This is classic K&P.

2.  Substitute teacher, Mr. Garvey:

Watch it here:

Normally it is the students messing with the subs mind.  In one of Key and Peele's first big skits, Mr. Garvey, an inner city substitute teacher tries to pronounce common names with his own unique inflections.

1. Luther, Obama's anger translator:

Watch it here:

You know you have made it when the President asks you to perform with him at the White House's correspondents dinner. Obama proved he doesn't care what people think about him in his final term by having Luther take some bellow the belt shots at his critics.  Obama don't care, and neither does Luther.

Those are our top ten Key and Peele moments, what are yours? Use Unreel's search feature to look up all of your favorite Key and Peele moments at Unreel.co