A university study has
found cat videos boost more than just your mood.
We all do it. For
some it’s a guilty pleasure. One that
they privately indulge themselves to inside dark rooms hunched over their illuminated
computer screens. Others fully embrace their primal instincts and flaunt their
viewership with pride. Of course we are
talking about online cat videos. It is
hard to deny that watching videos of cats can make you smile, but a scientific
study has found they also make you healthier.
Viral cat videos are pawsome...sorry, swear thats the only cat pun. |
According to Professor Jessica Gall Myrick of Indiana University Bloomington,
“Some people may think watching online cat videos isn’t a serious enough topic
for academic research, but the fact is that it’s one of the most popular uses
of the Internet today. "We
all have watched a cat video online, but there is really little empirical work
done on why so many of us do this, or what effects it might have on
us.” That has all changed thanks to her new study that measures the exact
affects those “aww”-inspiring inspiring cat videos have on our psyche.
With over 26 billion views a year, cats make up
some of the most viral videos on the web. To study their impact on the viewer,
Professor Myrick had over 7,000 participants view some of the 2 million cat
videos uploaded to the Internet last year.
Then she assessed the videos
effect on the viewer’s mood and health.
The
results?
Watching cute web videos of cats had an undeniably positive
effect on the viewer. The test subjects
had considerably more energy, less anxiety, and experienced an overall increase
in positive emotions. That may not be so
surprising, we’ve all experienced the joy an adorable video of a cat can
bring. What may shock you is that
viewers who used cat videos to procrastinate doing work, became more productive
and happy afterwards.
Cat videos boost
mood, fight
depression, and improve productivity! Thank you science.
Don’t believe it? Try
it out yourself.
Believe cat videos will improve your productivity or
not. Worst-case scenario is your new
pre-work ritual is watching scarred giant men hold tinny kittens. There really is no downside here. Next time you have that difficult report or
paper due, do yourself a favor and watch the Internets top trending cat moments
on Unreel’s Aww channel
and then get to work!
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