Make Room for the Big Boys on Youtube

How can native YouTubers compete as Network TV clips take over.

Late Night Viral:

Fallon takes on Ferrell and Hart in a lip sync battle

Unreel’s AI is able to pick up on trends about which videos are going viral.  On a daily basis, if you watch our Trending channel or LOL channel for even a few minutes, you are bound to hit a late night talk show clip.  Fallon, Kimmel, Conan, and a host of others have begun creating content on their show with the intent that it will be a viral hit on YouTube.

This can be seen as a good thing, drawing even more viewers to YouTube, and allowing people who do not watch these shows to still see some great content.  However it is creating trepidation among many YouTube stars who feel threatened having to compete for your viewership with programing produced by deep-pocketed shows and celebrity appeal.

“Now I am technically competing with people with millions of dollars and production... It happens to me all the time, you know I put out a video (the network's clip is more popular that day) and I’m like damn, I would have been number one.”  - Roman Atwood

The writing is on the wall, T.V. content will continue to be uploaded to YouTube. The question is how will native YouTube content creators remain relevant beyond their fandoms when going up against the big boys?

Can YouTube Celebrities Adapt:

YouTube would not be what it is today without the countless number of content creators who made a name for themselves on the site.  These YouTube celebrities helped lift the site into the behemoth it is in part by creating passionate communities of fans and supporters.  As YouTube has grown and become a true alternative to cable TV, it has increasingly attracted network producers, who use it as an engine to win viewers they normally would not reach. 

“Youtube and advertisers will come in and say see look, the tv stars the tv shows they still  have the most power they still have the most draw, and all of  you YouTubers are just some weird niche, weird audiences that aren’t really that valuable.”   -Phillip Wang

YouTubers used to compete amongst themselves for viewership.  It was a fair situation of somewhat equal resources and celebrity appeal and allowed for content that would have never seen the light of day on broadcast television to grab an astonishing amount of followers. Now that content is being put head to head with star studded clips of TV shows with inflated budgets, and undoubtedly the native content often looses out.  Go to the home page of YouTube today and late night talk shows are bound to be among the featured videos.  

“When you see stuff like this come onto the platform and get home page placement…It sets a very scary precedent for all of us.”   -MatPat

MatPat and Markiplier try to beat a monkey at chess

At the end of the day, YouTube’s priority is to attract as many eyeballs to its videos each day, and hope as many as possible go viral.  If Fallon and Kimmel clips are popular and make viewers happy then that’s what YouTube will push. YouTube star Tyler Oackly proposed collaboration as a way to help both sides remain relevant on the platform, “If your gonna be playing in our playground, at least come hang out with us. Lets do stuff together.”  It is up to the native content creators, who became famous for being innovative on the site, to push the envelope further, and find a way to compete with the networks, because this is only the beginning.  

To watch what's viral on Youtube and around the web, be it YouTube stars, or Network TV clips, check it out at Unreel.co

source:
Youtubers react to Jimmy Fallon
http://www.unreel.co/channel/search?video=0dkyx6kx4des-youtubers-react-to-jimmy-fallon-the-tonight-show

Trending this week: Driving Stereotypes Ft. Dale Jr

Normally the Dude Perfect guys are out attempting to nail insane basketball shots, but this week, they nailed stereotyping drivers.  We had our bot crawl the comments on their video looking for its best moments.  Here are the highlight comments for the best moments in this video: 

The "This is what I want #squadgoals” Moment:

When a group of adult men pile into a souped up truck, and then Spice Girls come on, things are gonna get weird. Even Dale knows the words to this one as the whole group began to sing along.  It takes a true man to accept a girly song can be a good song.

The “Dale actually races in his own car holy sh*t” Moment:

Dale Pulls up next to the Dude Perfect gang in his very own ’76 Chevy Laguna. He could have been in a Go Kart and still smoked the guys in this drag race. He’s Dale Earnhardt Jr, it’s what he does.

The “I AM THE RAGE MONSTER!” Moment:

When is a joke taken to far? The Dude Perfect guys would say never.  After a spilt milk shake lands on his car, Ty rationally responds, by taking a jackhammer to the other guys ride.  By the end of it, one car is totaled, and the other is in serious trouble if it's lactose intolerant - seems fair enough.

The “Give that man an Oscar” Moment:

Ty redeems himself after the slight road rage incident, by doing a complete belly flop face first onto a run away car.  Not sure if this is an actual stereotype, but A+ for the commitment to put his body on the line. Oscar worthy indeed.

The “Dale’s face, ain't got time for that lol” Moment:

Its one thing to have to deal with a backseat driver, its an entirely different thing when you are a world class professional race car driver.  If Dale wants to do 150 in a school zone, Dale does 150 in a school zone; just don’t ask him to take a right hand turn, NASCAR drivers strictly hang louies. 

Check out the entire video here at Unreel.co

Three Growth Hacks You're Missing Out On

How Unreel is taking growth hacking to the real world:

Remember clicking on banner ads? When websites first started using them the click through rate was huge. They grabbed people’s attention because consumers had not yet learned to block them out.  Now, banner ads are ubiquitous on the web, and for that reason we all have developed blinders to ignore them.  Growth hacking is Darwin in action.  Hackers evolve a new way to grab attention, and it works, too well. Pretty soon every marketer begins using the same technique. The market becomes over saturated, and consumers loose engagement. The good growth hackers are able to adapt, and develop new ways to gain users.

Normally, internet companies have have avoided traditional real world advertising. Unreel has evolved to embrace crowdsourced advertising as a new way to grab attention, heres how:

The Wrapify Hack:

http://www.wrapify.com/

On the average city commute, a person’s car passes by thousands of people. Wrapify is making cars into moving billboards, turning heads, and giving startups an affordable from of advertising.

How it works:

Any one with a car from 2008 or sooner can sign up to have their car Wrapified; wrapping the car in a company’s logo.  Then the company pays the driver weekly based on how many miles they drove their own car with the logo on it.  Unreel has utilized Wrapify by holding contests on social media, offering prizes for people who snap a pic of our cars out and about.

The TeesPay Hack:

http://www.teespay.com/

If you can wrap a car with an ad, why can’t you wrap people?  TeesPay sends stylish T-shirts with company logos to people who then get paid every time they wear the shirt out.

How it Works:

When someone signs up for TeesPay, they are sent a shirt with a company's logo for free.  Every time they wear the shirt in public, post a picture of themselves in it, and tag the business on social media, they get paid.  The shirts are conversation starters that are already building buzz for Unreel.

The Sticker Bombing Hack:

Unreel.co

This is a cheap, old school way to build brand awareness and stay on customer’s minds.  Apple still does it, as do countless others.  A sticker is a way to get personal with the consumer.

How it Works: 

Print out stickers featuring your logo, and find excuses to spread them. Take them to shows and events and hand them out at your booth.  Send them as a thank you to your customers.  For Unreel stickers are a great freebie to introduce ourselves with and also remind people of who we are.

Find out more about Unreel and its explosive growth here.

The Best Online Video Discovery Experience

Introducing Search on Unreel!

There are over three million moments tagged in Unreel’s video catalogue.  It is an impressive number that's growing daily as our AI Bot, Bumblebee, crawls the web for the top viral videos. Trying to find the video moment to fit your mood out of those three million can be a daunting task, but with search it's easy. The unique Unreel search feature allows you to find videos based on tagged comments referring to a specific moment in the video, completely changing how they are found.

Use search to surf Unreel's ocean of videos

A new way to search:

Searching by tag offers a video discovery experience unlike anything else on the web, unlocking the data from millions upon millions of specific video moments.  With a simple keyword, a search by tag can introduce you to thousands of videos you would have never found through a traditional search by tittle. You can quickly view the moments in the videos that are relevant to your search term, getting around fluff or misleading titles, and straight to what you are looking for.  It is a totally new way to surf videos on the Internet. 

Find what you want:

We have integrated search directly into the Unreel player to allow users to quickly find exactly what they want.  Users can simply type in what they would like to see in the translucent search bar at the top of the Unreel player.  Users can also choose whether they want to search by tag (comments on moments), video tittle, or both.  To narrow things down even more, users have the option to filter their results within specific channels, including the main five on the homepage, Trending, LOL, Tunes, Arcade, and Aww, as well as many more.  However you decide to search, and whatever you search for, Unreel's Search feature is sure to introduce you to the best the internet has to offer!

Click here to experience the power of three million moments of online video with Unreel Search!!!

If Cable Dies, What’s Next?

As more people cut the cord and ditch the dish online video has become the alternative of choice: 

Most things about cable, were it to remain static, indicate that its demise is on the horizon.  Cable is an analog technology in an ever-expanding digital world.  As people have grown accustomed to content specifically tailored to their interests online, cable and satellite providers continue to bundle packages of hundreds of channels when the consumer only watches, on average, 17.  Rather than paying the costly cable bill, dealing with the necessary hardware and service, and risking the ever-looming threat of a lost remote, more and more households are waving good-bye to cable and satellite.   In America, 6.5% of households have taken the leap to dump cable and embrace the alternatives.  The rate at which additional households are saying sayonara to cable and satellite is increasing as well.

Over the last 5 years nearly 3.8 million cable and satellite subscribers have cut the cord or ditched the dish.

Rather suddenly, traditional broadcast services have lost their monopoly on video content, and now millions of eyeballs once locked down by cable are up for grabs.  With this opportunity, new video content providers seemingly pop up every week. Video content has become democratized. No longer does an idea need to be picked up by a T.V. studio, produced with a swollen budget, and have content adjusted to meet the requirements of sponsors.  A huge audience is now accessible to everyone, and that audience often chooses to engage with videos that would never have made it onto traditional television.    

Video content has become democratized.

Every day 432,000 hours of video are uploaded to YouTube.  Not all of it is has value for everyone, but it is undeniable that from the sheer volume of video, there are moments worth watching.  Figuring out how to get the right video moments in front of the right viewers will prove to be very lucrative.  It is impossible for an individual to go through the endless flow of videos being uploaded and determine what will be an appropriate video to show to a certain audience.  Several companies are attempting to automate the process of curating videos for specific verticals, for example funny videos for people who like to laugh, cute videos for cat lovers, and extreme videos for adrenaline junkies.  The company that is able to surface the most relevant and entertaining videos,  present them in an engaging user interface, and provide an amazing user experience, stands to lead this emerging market of cable cutters searching for new content.

Unreel.co's UI

Figuring out how to get the right video moments in front of the right viewers will prove to be very lucrative. 

Unreel separates itself in the Internet video landscape.  Unreel’s AI, Bumblebee, is able to identify trending videos by category and deliver them to the appropriate audience. What makes Unreel unique is that Bumblebee also crawls through the comments for each video, and tags the moments that are most talked about.  That way, when watching a video under any category, a viewer can read the tagged moments to see what other people are saying about it.  If a moment's comments are compelling, the user can then click the tag to jump to that part of the video, getting around any fluff and going straight to the good part.

Check out Unreel here for the best internet video experience. 

Sources:
https://www.youtube.com/yt/press/statistics.html
http://www.pbs.org/newshour/bb/cutting-cable-cord-web-based-media-mean-death-tv-2/
http://www.usatoday.com/story/money/personalfinance/2014/08/24/for-millions-of-cord-cutters-cable-tv-fades-to-black/14513495/

Featured Channel of the Week: Daym Drops

Click here to view full screen:

It all started with a hamburger:

Like foodies everywhere, Big Daym is passionate about food, specifically the kind that can be eaten in your car.  Also, like many, he shouts and reviews the food he is eating in his vehicle.  Unlike the rest of us, he decided to videotape himself doing so, and is now a bonafide star. 

Daym Drops began making videos in 2010 with some success, but it wasn’t until a 2012 video featuring him sampling and reviewing Five Guys Burgers and Fries that he became a celebrity. The Five Guys Burgers and Fries review now has close to 7 million views.  In 2012, Daym Drops was dubbed, "the most entertaining food reviewer on YouTube" by The Daily Dot’s Chase Hoffburger; indecently the only time a burger of any sort has ever had something nice to say about Daym Drops.  Big Daym has been featured on Jimmy Fallon, done videos with Rachael Ray, and in 2013 was given his very own show on the Travel Channel called Best Daym Takeout.  If that’s not supper official I don’t know what is. 
Unreel presents Daym Drop's greatest video moments on our Featured channel, watch his most talked about and tastiest moments now!

The Most Entertaining Donald Trump Campaign Moments

Watch them here:

Love him or hate him, Donald Trump’s campaign is a sight to behold.  Like a rocket soaring to new heights, or the Hindenburg ablaze, it is impossible to look away.  At any given moment Trump might spew out a viral comment, or his critics, too short on time to be politically correct, can create an LOL worthy parody video.  

Stay on top of Trump's campaign, from trending moment, to late night spoofs on our Donald Trump channel.  Unreel’s AI bot is constantly crawling the internet for the hottest Trump videos, and adding them to our Donald Trump reel so you don't miss a thing.

What Makes a Video Go Viral Infographic

The Five Types of Startup Founders

Featuring the characters of HBO's Silicon Valley:

We are a startup here at Unreel.  It is an exciting prospect, getting to grow an idea into the next big thing in online video. Startups can have a variety of different founders, we are lucky to have great ones.  Typically though, founders can be put into five categories:

1. The Programmer:

The Steve Wozniak type.  They do not need to fit the painfully stereotypical never talked to a girl, seen the sun, or heard of Clearasil mold, but something isn’t right.  They can code like no other, but when it comes to social situation, something is lacking.  Their goal is to make an awesome product, without any idea how it will make money.  They might not even care that it doesn’t make money; they want to create amazing code, not necessarily scale a company.   At pitches to VC’s it becomes clear that the Programmer is capable of doing just that, but not much else without guidance.

2. The Poser:

They talk a big game, and are not afraid to bring up their minimally successful past.  In fact it’s all they talk about. They posses no discernible skill that adds value to the start up, aside from their mouth, and even that is up for debate. They love to throw out buzzwords with no substance behind them, “We are going to pivot to disrupt the IoT industry using Big Data and synergy.” Essentially verbal diarrhea.  The Poser is usually able to hitch their wagon to a naive founder, who will fall for their questionable experience, and business acumen.  In the end a Poser may not ruin a startup, but they hurt more than they help.  

3. The Sizzle: 

Their ideas are not revolutionary.  Like putting Internet on the radio.  But they can hustle and push their concept until it catches.  Their team is always decked out in company "swag" that they insist spending budget on, despite the startups ever shortening runway.  The Sizzle thinks they are a Rockstar and acts accordingly.  There is always something exciting going on with the Sizzle, even if it does nothing to move the needle for the startup.  The Sizzle can be an asset, but only if they are kept focused by a responsible team around them.

4. The Visionary:

They aren’t one trend ahead of the market, they are seven.  This is the Steve Jobs.  They know what the people will want, even when the people don’t.  The visionary can share many of the features of the Sizzle, but they have the ideas to back it up.  A Visionary founder can step back, and use contextual clues to see underserved markets and address them.  Once a Visionary has earned their tittle, they become apart of a self-fulfilling prophecy.  By proclaiming a trend will be the next big thing, people buy it, and make it popular.  Better yet, Visionaries can invent problems people don’t even have, and then present them with a solution they didn’t know they need, and they buy it because a "Visionary" told them to. 

5. The Investor Founder:

They may not have come up with the original idea, but they know what to do with it. This person has already built and scaled businesses; it’s not their first rodeo.  They understand that taking a great product to market is only part of the start up equation.  Using experience, and industry know-how they can help carry a team to a successful exit.  They lead a team from hacking in the garage, to a true business with an office that includes a coffee machine.  From making smart first hires, to effective partnerships, the investor founder is integral to a start-ups growth.

Unreel's founders are a combination of the best of these archetypes. Check out what they have managed to create at Unreel.co. 

Unreel surfaces trending videos and tags the moments within them that people have commented on most.  Unreel is the best online video discovery platform around.  Find the moments that matter with Unreel today!